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As 2023 hurtles toward Dec.\u00a031, your not-for-profit probably is fully engrossed in last-minute fundraising. After all, taxpayers who itemize will be able to deduct qualified charitable contributions on their 2023 tax\u00a0returns.<\/p>\n
As you make last-minute pitches, don\u2019t forget to deploy the personal touch. Many studies have shown that people are more willing to donate if a friend, family member or coworker is doing the asking. At this time \u2014 and into the new year \u2014 rely on board members to reach out to their\u00a0networks.<\/p>\n
Passionate advocates<\/strong><\/p>\n All of your organization\u2019s stakeholders can promote your nonprofit and request support from\u00a0their contacts. But development staffers aside, board members generally make the\u00a0most effective fundraisers because they\u2019re knowledgeable about your organization, passionate about your mission and typically have a wide range of contacts in business and\u00a0philanthropic\u00a0circles.<\/p>\n Support their efforts by making sure they have the proper information and training. Equip them with a wish list of specific items or services your nonprofit needs. Keep in mind that not all of their contacts may be in a position to make a monetary donation. However, some people may be able to contribute in-kind goods or services.<\/p>\n In-person meetings<\/strong><\/p>\n When making a personal appeal to prospective donors, your board members should, when possible, meet in person. Email can save time, but face-to-face appeals are more effective. Personal appeals can also be effective if your nonprofit offers donors something, such as coffee or lunch, in exchange for their attention.<\/p>\n When board members meet with prospective donors, they must humanize your cause. Say\u00a0that your nonprofit raises money for cancer treatment. If board members have been affected by the disease, they might relate their personal experiences as a means of illustrating why they support your organization\u2019s\u00a0work.<\/p>\n Even when appealing to potential donors\u2019 philanthropic instincts, it\u2019s critical to mention other possible benefits. For example, if your nonprofit is trying to encourage business owners to buy ad space in your newsletter, board members could explain that your supporters are a desirable demographic, both in terms of spending power and an eagerness to \u201cbuy\u00a0local.\u201d<\/p>\n Into the new year<\/strong><\/p>\n The clock is winding down on 2023, but you should plan to use these fundraising strategies in the new year. Start planning more small gatherings where board members can interact with major donors. In the meantime, contact us to discuss your nonprofit\u2019s financial health and ways to boost\u00a0it.<\/p>\n \u00a9 2023<\/em><\/p>\n <\/body> As 2023 hurtles toward Dec.\u00a031, your not-for-profit probably is fully engrossed in last-minute fundraising. After all, taxpayers who itemize will be able to deduct qualified charitable contributions on their 2023 tax\u00a0returns. As you make last-minute pitches, don\u2019t forget to deploy the personal touch. Many studies have shown that people are more willing to donate if […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10,15],"tags":[8,11,12],"class_list":["post-16797","post","type-post","status-publish","format-standard","hentry","category-articles","category-news","category-not-for-profit","tag-articles","tag-news","tag-updates"],"_links":{"self":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts\/16797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/comments?post=16797"}],"version-history":[{"count":1,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts\/16797\/revisions"}],"predecessor-version":[{"id":16798,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts\/16797\/revisions\/16798"}],"wp:attachment":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/media?parent=16797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/categories?post=16797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/tags?post=16797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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