If your marketing budget is limited, there may be ways to make that money go further. Smart strategies abound for small to midsize businesses. Let\u2019s look at a few ideas for stretching your marketing dollars a bit further.
\nCheck out the big guys
\nLook to larger companies for ideas on how to improve and amp up your marketing tactics. Big businesses use many different types of campaigns and sometimes their big-budget approaches can be distilled down to lower-cost alternatives. Think of it as a \u201ccompetitive intelligence\u201d effort with the emphasis more on \u201cintelligence\u201d than \u201ccompetitive.\u201d
\nMaybe you can\u2019t develop an app with a robust rewards system like coffee giant Starbucks. But you could still come up with a loyalty reward campaign using punch cards or some other mechanism.
\nThink local
\nIf your company is one that depends on local customers or clients, make sure you\u2019re doing everything possible to target that audience. Get hyperlocal! This approach tends to be particularly well-suited to businesses that rely on foot traffic, but it can work for any company capable of leveraging the distinctive aspects of its local community.
\nDon\u2019t neglect the value of location-driven advertising, such as signage on vehicles that travel locally. Increase your presence on social media apps or pages focused on local communities. You may not want to blatantly advertise there, but you could participate in discussions, answer questions, and respond quickly to complaints or misinformation.
\nGo guerilla
\nThis is perhaps the most creative way to engage in low-cost marketing efforts. In short, guerilla marketing is putting your company\u2019s brand in the public eye in an unconventional way. It doesn\u2019t always work but, when it does, people will recognize and remember you for quite a while.
\nOne example is using vacant space, generally in urban areas, to put up marketing \u201cgraffiti.\u201d (Obviously we\u2019re talking about doing so legally.) You might engage a budding art student to create an eye-catching display featuring your logo and perhaps one of your products to draw attention. There are also ways to execute digital guerilla marketing, such as creating a viral video or humorous social media account. Just be careful: such campaigns can often misfire and result in embarrassing public relations incidents. Get plenty of outside advice, including legal counsel.
\nTry some variety
\nMany businesses get so focused on one marketing approach that they miss out on many other ways to attract the attention of new customers and maintain visibility among existing ones. Remember, variety is the spice of life \u2014 and it may not be as expensive as you think. We can assist you in assessing the potential costs and likely success of any marketing effort you\u2019re considering.
\n\u00a9 2019<\/p>\n","protected":false},"excerpt":{"rendered":"
If your marketing budget is limited, there may be ways to make that money go further. Smart strategies abound for small to midsize businesses. Let\u2019s look at a few ideas for stretching your marketing dollars a bit further. Check out the big guys Look to larger companies for ideas on how to improve and amp […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14285","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts\/14285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/comments?post=14285"}],"version-history":[{"count":0,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts\/14285\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/media?parent=14285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/categories?post=14285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/tags?post=14285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}