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How well do you listen to your not-for-profit\u2019s supporters? If you don\u2019t engage in \u201csocial listening,\u201d your efforts may not be good enough. This marketing communications strategy is popular with for-profit companies, but can just as easily help nonprofits attract and retain donors, volunteers and members.<\/p>\n
Social media monitoring<\/strong><\/p>\n Social listening starts with monitoring social media sites such as Facebook, Twitter, LinkedIn and Instagram for mentions of your organization and related keywords. But to take full advantage of this strategy, you also must engage with topics that interest your supporters and interact with \u201cinfluencers,\u201d who can extend your message by sharing it with their audiences.<\/p>\n Influencers don\u2019t have to be celebrities with millions of followers. Connecting with a group of influencers who each have only several hundred followers can expand your reach exponentially. For example, a conservation organization might follow and interact with a popular rock climber or other outdoor enthusiast to reach that person\u2019s followers.<\/p>\n Targeting your messages<\/strong><\/p>\n To use social listening, develop a list of key terms related to your organization and its mission, programs and campaigns. You\u2019ll want to treat this as a \u201cliving document,\u201d updating it as you launch new initiatives. Then \u201clisten\u201d for these terms on social media. Several free online tools are available to perform this monitoring, including Google Alerts, Twazzup and Social Mention.<\/p>\n When your supporters or influencers use the terms, you can send them a targeted message with a call to action, such as a petition, donation solicitation or event announcement. Your call to action could be as simple as asking them to share your content.<\/p>\n You can also use trending hashtags (a keyword or phrase that\u2019s currently popular on social media) to keep your communications relevant and leverage current events on a real-time basis. Always be on the lookout for creative ways to join conversations while promoting your organization or campaign.<\/p>\n Actively seeking opportunity<\/strong><\/p>\n Most nonprofits have a presence on social media. But if your organization isn\u2019t actively listening to and communicating with people on social media sites, you\u2019re only a partial participant. Fortunately, social listening is an easy and inexpensive way to engage and become engaged.\u00a0<\/p>\n \u00a9 2019<\/strong><\/em><\/p>\n <\/body> How well do you listen to your not-for-profit\u2019s supporters? If you don\u2019t engage in \u201csocial listening,\u201d your efforts may not be good enough. This marketing communications strategy is popular with for-profit companies, but can just as easily help nonprofits attract and retain donors, volunteers and members. Social media monitoring Social listening starts with monitoring social […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-13994","post","type-post","status-publish","format-standard","hentry","category-not-for-profit"],"_links":{"self":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts\/13994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/comments?post=13994"}],"version-history":[{"count":0,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts\/13994\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/media?parent=13994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/categories?post=13994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/tags?post=13994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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