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Is your not-for-profit making the most of its email list? If you send every item to individual donors, corporate supporters, volunteers and the media \u2014 regardless of their interests or investment in your organization \u2014 you probably aren\u2019t. Email segmentation can help you communicate with everyone more efficiently and effectively.<\/p>\n
Keep them tuned in<\/strong><\/p>\n There are many reasons to think about sending particular emails to only specific slices of your email list. For starters, too many irrelevant emails from your nonprofit will cause some recipients to tune out or unsubscribe.<\/p>\n Segmentation can also increase your response rates and strengthen engagement. Recipients will get more information they value and less that doesn\u2019t interest them, fostering greater trust in your organization and its communications. And segmentation lets you experiment with different tones, writing styles, subject lines and visual presentations to determine which work best. You may learn that different groups respond differently based on the message.<\/p>\n Review historical activity<\/strong><\/p>\n If you already have the data, you may want to begin tailoring emails according to such demographic factors as age, gender, location and income. If you don\u2019t already possess this information, though, gathering it can prove delicate. You need to be careful not to turn off potential supporters with your inquiries.<\/p>\n Try segmenting your list on the basis of past activity. For example, track event attendance, volunteer work, donations or membership renewal. Further narrow the segment by setting a date parameter (for example, activity within the past quarter or year).<\/p>\n Or create subgroups based on donation amounts or specific campaigns. \u201cSuper donors\u201d whose giving exceeds a certain threshold, \u201csuper attendees\u201d who attend a specified number of events in a year and \u201csuper volunteers\u201d who donate a certain number of hours in a year might receive every email, while others receive fewer.<\/p>\n Maximize value of assets<\/strong><\/p>\n Supporter data, including email addresses, is probably one of your organization\u2019s most valuable resources. For more information on maximizing the potential of your assets, contact us.<\/p>\n \u00a9 2019<\/em><\/p>\n <\/body> Is your not-for-profit making the most of its email list? If you send every item to individual donors, corporate supporters, volunteers and the media \u2014 regardless of their interests or investment in your organization \u2014 you probably aren\u2019t. Email segmentation can help you communicate with everyone more efficiently and effectively. Keep them tuned in There […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13909","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts\/13909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/comments?post=13909"}],"version-history":[{"count":0,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/posts\/13909\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/media?parent=13909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/categories?post=13909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sfw.cpa\/news-and-guides\/wp-json\/wp\/v2\/tags?post=13909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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